I’m headed today to Los Angeles to be part of the wonderful StoryWorld Conference, one of my favorite gatherings of the global community of experimental storytellers each year. On Friday, I’ll put this new idea in front of some of the smartest brains on the planet and make the argument that we need a global design movement based on phenomenology (or that we already are one and just didn’t realize it.)
So this point represents a sort of transition. What came before this was (at best) a disjointed notebook of ideas and discoveries that led to how I’m now thinking about my work. From here forward, I’ll try to stay focused on expanding the argument around the five core concepts that have boiled up from that into the manifesto: what it means to put audiences at the center of work, the realization that audiences create meaning (not us), a critique of the shortcomings of the language we’re using as a community, an exploration of the universal rules of design this leads us to, and what it would mean to think of ourselves as a movement.